For the launch of Asics' new GEL KAYANO 26s, we were tasked with creating three short animations to showcase some of the shoe's best features; shock reduction, stability and spring. Working with designer Kelli Anderson, we animated the pieces, then Riso printed out every frame and scanned them back in. Sounds by Ambrose came in with the analogue audio assist at the end.
Riso Print Frame
Riso Print Frame
CREDITS
Director: //kneeon
Design/Illustration: Kelli Anderson
Executive Producer: UEG | Animation Producer: //kneeon
Executive Producer: UEG | Animation Producer: //kneeon
2D Animation: John LaPrime, //kneeon
Compositing: Mike Healey
Compositing: Mike Healey
Sound Design: Ambrose Yu
