In collaboration with Eastside Golf for Jordan Brand, "Change 1961" is a 2-3 minute mini-documentary highlighting the pivotal year the PGA lifted its ban on non-white players and igniting a revolution that would change the sport of golf forever. A teaser and short film set the tone for a series of campaign efforts including the inaugural Eastside Golf Invitational with Mercedes Benz, Change 1961 apparel collection, and HBCU team sponsorships in honor of bringing more diversity to the game today.
The animation was awarded a Silver Anthem Award in the Diversity, Equity, and Inclusion: Branded Content or Collaboration category.
CREDITS
Animation Direction: Mike Healey
Writer/Producer: Johnnie Lovett
Writer/Director: Joshua Gadson
Executive Director, Assemble: Devin Dismang
Editor: Devin Dismang
Design: Podenco
Animation: Pavelas Laptevas and //kneeon
